Jakarta — Leadership becomes most meaningful when it creates opportunity, restores dignity, and reaches people where support is needed most. That spirit was celebrated at Iconic Women Leaders Awards 2026, where Star Iconic Media honored Yusinta Nenobahan Syarief, Founder of Yayasan Yusinta Ningsih Sejahtera and CEO of YSM Group (PT. Yusinta Srikandi Mandiri), under the category Iconic Women in Social Impact Entrepreneurship & Community Empowerment Leadership on 7 March 2026 at DoubleTree by Hilton Kemayoran, Jakarta.
This recognition reflects a leadership path that bridges social mission and entrepreneurial direction. In Yusinta Nenobahan Syarief’s case, those two dimensions stand side by side. Through Yayasan Yusinta Ningsih Sejahtera, she is publicly associated with humanitarian and community-focused initiatives, while through PT. Yusinta Srikandi Mandiri, she represents executive leadership in the business sphere. Together, those roles form a profile that aligns strongly with the award’s focus on social impact entrepreneurship and community empowerment.
The category Iconic Women in Social Impact Entrepreneurship & Community Empowerment Leadership is especially significant because it highlights leadership that does not separate enterprise from social contribution. That distinction is visible in the public footprint of Yayasan Yusinta Ningsih Sejahtera (YNS), which has been reported as focusing on social and humanitarian work, including support for education, community welfare, and faith-based social assistance in East Nusa Tenggara. Reports on the foundation’s activities also note the opening of its Kupang office and its stated commitment to helping address social and educational challenges in the region.
The social impact dimension of her leadership is further reflected in the scale and visibility of the foundation’s community engagement. Coverage surrounding YNS has highlighted assistance for elderly residents, support for communities affected by hardship, and broader outreach across East Nusa Tenggara. The consistency of these public-facing activities reinforces the image of a leader whose presence is tied not only to organizational identity, but to tangible community response and social concern.
At the same time, the entrepreneurial side of this recognition carries its own significance. PT. Yusinta Srikandi Mandiri is listed in Indonesian company registry sources as a registered limited liability company, and public reports have linked Yusinta Nenobahan Syarief to leadership and sponsorship roles through the company in various regional initiatives. That combination of formal business leadership and visible public engagement gives the award added depth, as it honors a woman whose leadership extends beyond one institution and reaches across both enterprise and community work.
What gives this honor particular strength is the way it frames empowerment as leadership in action. Community empowerment is not only about assistance. It is also about presence, mobilization, and the ability to build structures that create wider benefit. Through her dual roles as foundation founder and business executive, Yusinta Nenobahan Syarief represents a model of women’s leadership rooted in initiative, compassion, and long-term social relevance.
